Overview

The project represents a marketplace for pet-related products — including food, accessories, grooming tools, and more. The platform connects individual sellers and pet businesses with customers, providing a complete e-commerce experience.

The key feature of the project is its social mission:

A fixed percentage of the commission from each sale is automatically donated to animal shelters and rescue organizations.

Value Proposition

• For Customers:
  • A wide range of products from various sellers.
  • Transparent support for animal welfare with every purchase.
  • A user-friendly interface with features like wishlists, favorites, and cart management.
• For Sellers:
  • Access to a growing community of pet lovers.
  • Low platform commission to attract and retain small businesses.
  • Participation in a socially impactful cause increases customer loyalty and brand visibility.
• For Society:
  • Financial support for animal shelters and stray animals.
  • Raising awareness about animal welfare issues through public involvement.

Revenue Model

• Commission on Sales:

  • The platform earns a commission on each transaction.
  • A portion of this commission is automatically directed to charity, supporting registered animal shelters.

• Potential Additional Revenue Streams:

  • Featured product listings and promoted sellers.
  • Subscription plans for premium seller tools.
  • Advertising opportunities for pet-related brands and services.

  Logistics Cost Model

  • Buyers cover delivery costs through a fixed low-rate shipping fee of 2.00 € per order.
  • This fee is added to the total cost at checkout and clearly communicated to the user.
  • The logistics model is intentionally designed to be buyer-paid, reducing the burden on small sellers and ensuring transparency.
  • At this stage, the platform does not yet have formal partnerships with logistics providers, but uses this fixed fee as a placeholder.
  • In future development stages, the platform may explore:
    • Integration with regional carriers (e.g., Omniva, DPD, Itella) to automate delivery tracking and improve efficiency.
    • Promotional free shipping thresholds (e.g., free delivery for orders over 50 €).
    • Subsidized delivery for select categories or donation-linked promotions.

Tax & Legal Considerations

• Due to the platform's charitable donation model, it may qualify for preferential tax treatment depending on local legislation.
• Donations to shelters are tracked and publicly reported, ensuring transparency and compliance with regulations.
• The platform may operate as a hybrid commercial-charity entity (depending on jurisdiction) to balance business growth and social responsibility.

Go-to-Market Strategy

• Attracting Sellers through:
  • Low commission rates compared to larger competitors.
  • Marketing that emphasizes the platform’s ethical and charitable focus.
  • Onboarding support and tools for managing inventory and orders.
• Attracting Buyers through:
  • Emotional appeal: the opportunity to help animals with every purchase.
  • Targeted marketing campaigns aimed at pet owners and animal lovers.
  • Social media campaigns featuring stories from shelters receiving donations.

Sustainability & Growth