Pet Products and Services Market:
The global pet care market was valued at USD 304.4 billion in 2023 and is expected to reach USD 550 billion by 2032, with a CAGR of 6.8% over the forecast period.
(https://www.precedenceresearch.com/pet-care-market)
Share of E-commerce: E-commerce accounted for 23.6% of pet care sales in 2022 and continues to grow in 2025, while in-store sales are projected to fall by 6% by 2027.
(https://www.statista.com/statistics/1315951/household-pet-care-sales-distribution-by-channel/)
Overall Market Growth:
The compound annual growth rate (CAGR) for the global pet care market is projected at 7.1% between 2025 and 2034.
PetTech and Social Commerce: The PetTech segment (smart devices, digital platforms, pet tracking, etc.) is expected to grow at a CAGR of 14.56% between 2024 and 2030. (https://www.marketresearch.com/Arizton-v4150/Pet-Tech-Global-Outlook-Forecast-40757922/)
| Audience | Description | Needs & Expectations |
|---|---|---|
| Pet Owners | Aged 25–45, Millennials and Gen Z, urban, active online shoppers | Easy and fast shopping, delivery, personalized experience |
| Empathetic Consumers | Want to help shelters but don’t know how | Simple donation process, transparency, emotional connection |
| Pet Product Sellers | Small businesses, indie pet brands | Loyal customer base, low commission, easy promotion |
| Shelters & Volunteers | NGOs seeking exposure and regular donations | Simple moderation, donation tools, reporting tools |
According to Deloitte and Forbes: