To build the most trusted and impactful pet product marketplace in Europe — a platform that not only offers a wide selection of high-quality goods for pets but also empowers every customer to make a difference. With every purchase, we contribute to the well-being of animals in need by donating a portion of profits to animal shelters, and in the future, enabling seamless direct donations. Our vision is to become the go-to destination for conscious pet owners who care about their pets and the world around them.
| Metric | Target (12 months) | Notes |
|---|---|---|
| GMV (Gross Merchandise Value) | €500,000 – €1,000,000 | Based on an average order value of €40–50 |
| Average order value (AOV) | €45 | Typical AOV in the pet industry |
| Total orders | 12,000 – 20,000 | Approx. 1,000–1,700 orders/month |
| Conversion rate | 2.5% – 3.5% | Standard for e-commerce |
| Number of sellers/vendors | 100 – 200 | Includes local brands and resellers |
| Monthly Active Users (MAU) | 20,000 – 30,000 | Sufficient to sustain expected GMV |
| Metric | Target | Notes |
|---|---|---|
| % of profit donated | 5–10% | Depending on business strategy |
| Total donations to shelters | €25,000 – €50,000 | During the first year |
| Partner animal shelters onboarded | 10 – 20 | Starting with local ones by country |
| Orders with user-added donations | 2,000+ | Once the feature is implemented |
| Metric | Target | Notes |
|---|---|---|
| Retention (1–3 months) | 30% | Standard for marketplaces |
| Repeat purchase rate | 40% of total orders | Especially in food/supplies segment |
| NPS (Net Promoter Score) | 60+ | Indicates strong customer satisfaction |