| 1. Low user acquisition |
High |
Medium |
Difficulty attracting customers in a competitive market |
- Launch targeted marketing campaigns- Offer welcome discounts- Collaborate with influencers and shelters- Optimize SEO and social media presence |
| 2. Vendor/seller onboarding delay |
Medium |
Medium |
Delay in getting quality vendors onboard |
- Create an easy onboarding process- Offer seller incentives- Partner with known local pet brands |
| 3. Platform technical issues (bugs, crashes) |
High |
Medium |
Downtime or bugs can lead to customer loss |
- Implement thorough testing (QA)- Use reliable hosting & scalable architecture- Have a dedicated support/dev team for quick fixes |
| 4. Payment failures or security breaches |
High |
Low |
Could break user trust and damage brand reputation |
- Integrate secure and proven payment gateways (e.g., Stripe, PayPal)- Comply with GDPR and PCI-DSS- Regularly audit for vulnerabilities |
| 5. Logistics/delivery problems |
Medium |
Medium |
Delays or losses in product delivery |
- Partner with reliable logistics providers- Provide real-time tracking- Clear return/refund policies |
| 6. Negative user experience (UX/UI) |
Medium |
Medium |
Users may abandon the platform if it's not intuitive |
- Conduct usability testing- Gather early user feedback- Iterate on design based on analytics |
| 7. Low donation engagement |
Medium |
Medium |
Users may not be interested in or trust the donation system |
- Provide transparent donation reporting- Share stories from supported shelters- Gamify giving (e.g., donation milestones) |
| 8. Regulatory and legal compliance issues (esp. donations) |
High |
Low |
Legal problems could halt the donation system |
- Consult legal experts in each target country- Register as a social enterprise if needed- Ensure compliance with charity and tax laws |
| 9. Reputation risk from seller misconduct or poor product quality |
High |
Medium |
Untrustworthy sellers can damage the platform's reputation |
- Implement a seller rating and review system- Vet and verify sellers before onboarding- Allow customers to report problems easily |
| 10. Scaling infrastructure too early or too late |
Medium |
Medium |
Could lead to performance or cost issues |
- Monitor usage closely- Use cloud-based scalable solutions- Have a scale-up plan in place |